Privacy Policy

We may collect personal information that you voluntarily provide to us when you contact us, request information, submit an enquiry, or use our services. This may include your name, email address, telephone number, company name, address and other information you choose to provide.

Where applicable to a transaction or product order, we may also process information necessary to arrange billing, delivery or fulfilment. Payment information may be handled by an authorised payment service provider rather than stored directly by us.

We may also receive limited technical information when you use the Site, such as IP address, browser type, device information, operating system and website usage information.

We may use personal data to:

• Respond to enquiries and customer support requests.
• Provide information about our products and services.
• Arrange orders, deliveries or services where applicable.
• Improve the performance and usability of our website.
• Send marketing communications where you have provided the appropriate consent.
• Comply with applicable legal and regulatory obligations.

We do not sell or rent your personal data to third parties.

We may share information with trusted service providers where necessary to operate our business, including hosting providers, technology providers, delivery providers, professional advisers or payment providers where applicable.

We may also disclose information where required by applicable law, regulation, court order or a competent government authority.

The Site may use cookies and similar technologies that are necessary for website functionality, preferences, security and, where enabled, website analytics.

You can control or remove cookies through your browser settings. Disabling certain cookies may affect some website functionality.

We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include secure website connections, access controls, technical safeguards and appropriate internal procedures. No internet-based system, however, can guarantee absolute security.

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, including providing services, responding to enquiries, maintaining appropriate business records and satisfying applicable legal, accounting or regulatory requirements.

Subject to applicable UAE data-protection law and any relevant legal exceptions, you may have rights relating to your personal data, including the ability to request access to information concerning your data, request correction of inaccurate data, request deletion where applicable, and request restriction or cessation of certain processing activities.

Where processing is based on consent, you may also be able to withdraw that consent. You may object to the use of your information for direct marketing.

To submit a privacy request, contact us at Privacy@activepure.ae.

Where personal data is transferred outside the United Arab Emirates, we will take appropriate steps designed to ensure that the transfer is handled in accordance with applicable UAE data-protection requirements and that suitable safeguards are used where required.

Our website and services are not intended to be directed at children under the age of 18. If we become aware that personal data relating to a child has been collected in circumstances requiring parental or guardian consent without such consent, we will take appropriate steps to delete or otherwise address the information.

We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices or applicable requirements. When we make changes, the revised version will be posted on this page and the effective date will be updated where appropriate.